Embracing the transformative powers of ancient Middle Eastern beauty secrets.
Inspired by the nourishment and harmony of the SIDRA tree, a new, holistic concept of beauty meets wellness was born. SIDRA unites clinically proven and natural ingredients with timeless, efficacious beauty rituals to simplify self-care for today’s fast-paced lifestyle.
Founders Atika and Zakiya discovered the remarkable mental and physical benefits of beauty rituals from around the world in their search for an alternative to the exhausting and unsustainable pace of modern-day life. Recognizing the need to re-introduce the practice of simplified self-care routines, SIDRA embraces the transformative powers of ancient Middle Eastern beauty secrets.