Widely celebrated for its ability to thrive in the face of adversity, the SIDRA tree is a symbol of sustenance, determination, and perseverance. Drawing inspiration from the SDIRA tree’s remarkable ability to reach well beyond the surface of our earth to source nourishment so that it may flourish despite its harsh environment, SIDRA serves as a reminder that by creating time for simple self-care rituals we can introduce harmony back into our lives, and look and feel beautiful, regardless of our circumstances. 

Inspired by the nourishment and harmony of the SIDRA tree, a new, holistic concept of beauty meets wellness was born. SIDRA unites clinically proven and natural ingredients with timeless, efficacious beauty rituals to simplify self-care for today’s fast-paced lifestyle. 

Founders Atika and Zakiya discovered the remarkable mental and physical benefits of beauty rituals from around the world in their search for an alternative to the exhausting and unsustainable pace of modern-day life. Recognizing the need to re-introduce the practice of simplified self-care routines, SIDRA embraces the transformative powers of ancient Middle Eastern beauty secrets.